Dropshipping and everything you need to know to profit online
When you start your
ecommerce store, you may wonder how to access the stock of products, or where
they are stored.
In the traditional
way of working, retailers are responsible for the end-to-end order fulfillment
process, which often means renting out warehouse space for products, handling
supply chains, managing inventory, and managing shipping costs.
But fortunately
today, I do not have to deal with this whole model, but there is an alternative
business model to meet customer requests submitted through an online store
known as: Dropshipping, where we will review the most important information
about dropshipping that is useful to know.
What is Drop Shipping:
The idea of the
dropshipping sales system is: for the customer to order a specific product from
your store or business. Where it is possible for your store or project to be:
- · Real on the ground by displaying samples of products, or a catalog that the customer can choose from.
- · By default in the form of your own e-commerce website, ensuring you reach a larger segment of customers.
The order is then
transferred to the provider or wholesaler, manually or automatically and
usually the supplier is a manufacturer of the goods or a wholesaler, allowing
you to earn a good profit. Where the provider ships the product to the customer
directly to his address after the provider pays for it (wholesale price). But
in this case, your store logo will be placed on the products instead of the
wholesaler's logo. The name of the provider thus remains completely anonymous
to the customer.
What is the principle of Drop Shipping?
The dropshipping system follows a simple supply chain as follows:
First, the customer places an order for a specific product from your store/business:
Where your store or
project can be:
- · Real-world samples of products are displayed, or a catalog that the customer can choose from.
- · By default in the form of your own e-commerce website, ensuring you reach a larger segment of customers.
- · Available on global e-commerce marketplaces such as Amazon, eBay or others.
Second , transfer the order to the provider or wholesaler, manually or automatically:
The supplier is
usually a merchandise manufacturer or wholesaler, which allows you to earn a good
profit from the difference between the wholesale price and the price you offer
customers in your store.
Third, the supplier ships the product to the customer directly:
This is after you
pay for it (wholesale price), but in this case your store logo will be placed
on the products instead of the wholesaler's logo. The name of the provider thus
remains completely anonymous to the customer.
Who is Dropshipner?
Dropshipner is a
person or company that uses the dropshipping model to buy inventory and third-party
logistics, rather than storing and shipping products themselves.
Because
dropshipping relies on an external vendor to handle inventory storage and
fulfillment orders, the dropshipping process may be managed by dozens of
employees or a single employer.
Is dropshipping suitable for your business?
It depends on
several things that are worth taking into account, and we will show you some
information about dropshipping and questions you can ask yourself:
How do you want to build your brand?
Your brand is the
look and feel of the customer-facing aspects of your business. Building an
unforgettable brand impression can help increase customer loyalty.
Although you may be
able to create a branded experience for online marketing, dropshipping gives
you less control over product quality, delivery experience, and final package
aesthetics, if the products and packaging fall short of expectations, the
customer may choose not to buy from your brand again.
Dropshipping
suppliers often provide little space to customize the product. This limitation
may make it difficult to differentiate your brand from the competition.
How much control do you want over the quality of the product?
Product quality can
have a significant impact on other aspects of your business such as customer
acquisition, brand loyalty, and revenue, and although you may be able to
inspect the quality of products at the beginning of dropshipping operations,
you likely have limited control over the quality of the items you sell on an
ongoing basis.
How to profit from dropshipping:
This type of sale
is a feasible and effective way to generate income, as the user acts as an
intermediary between the manufacturer and the customer or wholesaler. Working
in dropshipping won't make you
need a warehouse to store products and you won't need huge capital to start a
business. You can simply buy products only when customers order and ship them
to them.
Create an online store:
The marketing
process depends on the store on which the products are offered, so you have to
create your own online store so that you can display them carefully according
to several standards from different sites and suppliers. It's also important
that the store is user-friendly so you can attract users to positively uptake
products.
Configure store settings to display products:
You should take
care of preparing the site to sell products and receive shoppers by setting up
the appropriate language, targeting a template that suits the products offered,
and preparing a description of the products and images that are displayed on
the product page.
Access to dropshipping locations by:
- · Search for the highest quality and valuable products for the target audience.
- · Provide the opportunity from the site to browse its own store so that you can know what is available constantly.
- · Agree on a payment method that suits you so you can get your earnings.
- · Communicate with dropshipping locations near your location to avoid getting into trouble.
Design your own brand:
One of the most
important ingredients for the success of e-commerce is good marketing and
reaching potential customers. So you need to design a brand specific to your
online store that leaves an impact on the target audience.
Benefits and information about dropshipping:
Easy to get started:
Managing an e-commerce business is much easier when you don't have to deal with physical products, and with dropshipping you don't have to worry about managing or paying for the warehouse, packing and shipping your orders, tracking inventory for accounting reasons, processing returns and incoming shipments, ordering products consistently and managing the stock level.
Flexible Location:
Easy to test:
The main benefit of dropshipping is: the ability to list products and possibly sell them before committing to buying a large amount of inventory.
Low capital:
Perhaps the biggest
advantage of dropshipping is that it is possible to launch an ecommerce store
without having to invest thousands of reais in inventory.
In the traditional business system,
the retailer has to bear the cost of everything from bricks and mortar or
e-commerce to connecting huge amounts of capital purchase inventory, and here
is also capitalless e-commerce,
but with the dropshipping model, you
don't have to buy a product unless you have already made the sale and the
customer has paid for it.
Also, since you are not committed to
selling through any inventory purchased upfront, as in other business models
there is less risk.
Easy to measure:
Product diversity:
Few hassles:
Dropshipping steps for beginners:
First: Choose a specific type of product to sell in a drop shipping way. In order to succeed in profiting in this
way, you have to specialize in a specific type of product. Yes, the idea of
free choice of products is tempting, but the idea of owning a specialized and
famous brand with a certain type of product is a very important path to your
success.
Second: Building an online store, where you can start creating your own online
store and have a good knowledge of dropshipping platforms or sites above.
Third: Contracting
with a dropshipping supplier This is a very sensitive and important point.
There are a lot of dropshipping suppliers who may be wholesalers, department
stores, or factories.
You have to make
your choices here precisely and according to your specific circumstances,
including your target market (the country where you want to sell your
products).
·
And whether the supplier allows the shipment of products to her or not.
·
And what kind of products you would like to sell in your store.
·
What prices suppliers offer and how they suit you.
Fourth: If working in the dropshipping business, you must adjust the payment
method for buyers from your store, and determine the way in which you will pay
suppliers.
Fifth: Create a marketing plan and build a brand for your store. Your success
in drop shipping depends
largely on your success in marketing, and working to publicize your store among
potential buyers. This includes running advertising campaigns on social media
sites and on Google Ads.
What is the target profit margin?
Compared to other
business models such as owning a retail store or building your own order
fulfillment center, dropshipping has less barrier to entry which can mean more
competition for your business.
The playground can
be very competitive for companies that use dropshipping, and dropshipping
vendors are usually able to offer products at low prices because they have
invested too little.
If you use
dropshipping for your business, you may earn low profit margins.
You may be able to
overcome some of these issues if you put your business in a niche outside of
any highly competitive field, try to research potentially profitable or less
competitive areas through market, networking, and sales research. Or invest in
branding your brand.
What are the advantages of drop shipping:
The drop shipping
system is a great business model for
aspiring entrepreneurs, and gives them the opportunity to learn how to choose
the required products and choose the shipping method and market them
professionally. So get to know its most important features:
1. No large capital:
2. You can easily get started in this field:
- · Warehouse management and rent payment.
- · Product packaging and shipping.
- · Low overhead.
It won't take more
than a computer and good internet, so you won't worry about warehouses,
production and other things that require huge expenses.
3. You can work from anywhere in the world:
4. There are an infinite number of products that you can sell:
5. Drop Shipping is the best way to test products in the market:
What are the disadvantages of drop shipping:
Despite the many
advantages that we mentioned in Drop Shipping , convenience and ease of obtaining income come at a price.
1. Low profit rate:
2. Product inventory:
3. Shipping problems:
4. Errors resulting from wholesalers and factories:
This is one of the
biggest problems because you have to apologize to the customer and give them
back their money, despite the loss that will be inflicted on you. Or to order
the product again from the factory and ship it again, which are also secondary
costs that you bear.